An interview with René Neubach, eHealth and mHealth marketing specialist, and a speaker in a session on Patient-centric approaches at the eHealth 360° Summit 2016 in Budapest (14-16 June). René works as consultant in the Multi-Channel Marketing area with clients in the Pharma and non-Pharma industry on Multi-Channel and positioning strategies, tactical plans and concepts with focus on Social Media and Content Marketing, Methodology and Setup of teams and processes.
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